#Lead magnet how to#
#Lead magnet series#
#Lead magnet free#

#Lead magnet series#

The copy on the results page is also reassuring and makes me want to give them my email address.Īn email course is a series of topic-specific short lessons. Right from the body build, strap fit, band size to the brands they wear, everything gets asked.Īnother thing that stands out was the conversational tone of the quiz, made possible by adding screens spruced with remarks, like so: The questions asked are also relevant because to get to the bottom of their audience’s challenges they leave nothing to chance. The first screen, for example, has me intrigued from the get-go because I’m promised a solution in under one minute. ThirdLove has a “ Find Your Fit” quiz lead magnet on their website that checks the above-listed prerequisites. Finally, send personalized emails based on quiz results.Give actionable outcomes that circle back to your product.Add illustrations to help users answer better.Ask qualifying questions in a friendly tone so that answering them seems less of a chore.Select a topic that addresses your target audience’s pain points.

#Lead magnet how to#

How to create a highly converting and engaging quiz lead magnet Yours should be the same: Educate first, sell later. The reason this lead magnet idea worked was because of the “I want to educate my client first” approach. Want proof that it works? Using a skincare quiz, Annmarie Gianni generated $200,000 in new sales and 20,258 new leads in a mere two months. After which, it’s your job to segment them based on their challenges and deliver personalized experiences. Prospects, not knowing they’re revealing their pain points, answer a series of questions, and often submit their email addresses to see the results. Purely from a business perspective, using quizzes is like hitting the jackpot. At first, you might think I’m bluffing, but you might as well do it anyway because what’s the harm?

Think of it this way: Me asking you to answer a few questions so I can tell you something you don’t know about yourself. People love taking them because they get a “ buzz from self-disclosure“. Lead magnet idea #1: QuizĪ quiz is an interactive lead magnet.

3 Lead Magnet Ideas to Get More Email SignupsĪs promised, there aren’t any downloadable lead magnets on this list. Another option is to collaborate with industry experts. Actionable insights backed by research are more convincing than run-of-the-mill advice that anyone can produce.

That way they can get the goods real fast and move faster along the funnel too.Ĥ. Content should be scannable and easy to understand from the get-go. What do you gain? Their trust in your problem-solving ability.ģ. Or are they somewhere in between? Tempt them with an email course.Ģ. Are they still getting to know you? Offer a quick-consumption downloadable lead magnet like a checklist. …that’ll make people want to give you their email addresses - no questions asked.ġ. As it happens, personalized attention connects you with your audience at a human level and results in more sales opportunities. So obsess about creating top-quality lead magnets as well as sending personalized emails. Add to that, 31% of email marketers consider it as the best way to nurture leads.īottom line: lead magnets and email marketing make a great tag team. It’s one reason why 84% of B2B marketers have admitted to implementing it as a marketing tactic. And email marketing, as you know, has an unbeatable ROI. Lead magnets are important if you seriously want to build your email list.

#Lead magnet free#

Now here’s the deal: free as a lead magnet might sound, unless website visitors believe it’s valuable enough to barter their emails they won’t budge. This lead magnet could be an e-book, email course, cheat sheet, webinar, etc. What is a Lead Magnet?Ī lead magnet is a resource that a website visitor receives in exchange for their email address. To do that top marketers turn to lead magnets through which they are able to demonstrate that they understand their audience’s struggles and give them suitable solutions.Īnd so, in this blog post we will discuss three such lead magnet ideas that you can use to impress your audience and convince them to give their emails. What really counts is turning visitors/lurkers into customers. Getting tons of traffic on your website is fantastic, but it doesn’t matter after a certain point of time.